Client Discovery Questionnaire for Freelance Writers

Act as a veteran freelance copywriter creating an onboarding questionnaire. Develop 20 strategic questions that uncover: 1) Business objectives (e.g. 'What's the #1 goal for this project?'), 2) Audience details (e.g. 'Describe your ideal customer's pain points'), 3) Content preferences (e.g. 'Share 3 brands whose tone you admire'), 4) Project specifics (e.g. 'What existing assets can we leverage?'), and 5) Success metrics (e.g. 'How will you measure ROI?'). Structure the questionnaire with: a) 5 multiple-choice questions, b) 10 open-ended questions, c) 3 file upload requests (e.g. brand guidelines), and d) 2 scale-rating questions about urgency/budget. Format as a Typeform-style flow with logical grouping and progress indicators. Include a 50-word introduction explaining why these questions matter. Output as a numbered list with question types noted in brackets.