creative

Script Template for Explainer Videos

A fill-in-the-blank template for 90-second product explainer videos.

The Prompt
Act as a senior video scriptwriter creating a modular template for 90-second product explainer videos. The client needs a production-ready script for [PRODUCT_TYPE] that can be adapted for different brand voices. Your task is to deliver a comprehensive template that includes: 1) Hook (start with a relatable problem in [TARGET_AUDIENCE]'s words), 2) Agitation (quantify consequences of inaction), 3) Solution reveal (position product as hero), 4) Mechanism breakdown (3 simple steps max), 5) Social proof (client logos/testimonials), 6) CTA (clear next step). Requirements: 1) Timecoded every 15 seconds with visual directions (e.g. 'Animation: [PROBLEM_SCENARIO]'), 2) Three voiceover tone variants (Friendly: conversational contractions, Authoritative: data-driven, Playful: humor/rhymes), 3) Placeholders for [KEY_FEATURE] and [USP], 4) Follows video best practices (15 words/sec max), 5) Output as a three-column table (Timecode/Visuals/Audio) with color-coded tone variants.

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When to use this

When scripting product videos for websites or ads.

Pro tips

  • Match brand voice
  • Pace for 150 words

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