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Video Script Template for Explainer Videos

A 90-second explainer video script framework with scene-by-scene directions.

The Prompt
Act as a video scriptwriter specializing in product explainers. Create a template for [COMPANY_NAME]'s [PRODUCT] video targeting [AUDIENCE]. Structure: 1) 5-second hook ('Tired of [PAIN]?'), 2) 20-second problem aggravation, 3) 30-second solution reveal ('Meet [PRODUCT]'), 4) 20-second features/benefits, 5) 10-second social proof, and 6) 5-second CTA ('Start your [BENEFIT] today'). Include: a) Word-for-word voiceover script, b) Visual directions (e.g. 'Animation: graph rising'), c) Timing notations every 10 seconds, d) 3 tone options (fun/serious/inspirational), and e) Music/sound effect notes. Format as a two-column table (Audio/Visual) with 100ms precision. Add a 'Localization Guide' for adapting to different markets and 3 length variations (30/60/90 sec). Include a 'Shooting Checklist' for live-action versions and a storyboard thumbnail section with aspect ratio specifications.

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When to use this

When producing marketing videos for websites or ads.

Pro tips

  • Test silent autoplay
  • Front-load branding

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