Website Copy Audit Checklist for Conversions

Act as a conversion rate optimization specialist auditing [WEBSITE_URL]. Create a comprehensive copy evaluation checklist covering: 1) Clarity (Can value prop be understood in 5 seconds?), 2) Relevance (Does it speak to [IDEAL_CUSTOMER]?), 3) Persuasion (Are benefits concrete and quantified?), 4) Flow (Logical information hierarchy?), and 5) Action (Clear CTAs at each stage?). Include specific tests like: a) 'Above-the-fold headline passes the 'So What?' test', b) 'No more than 3 typefaces used', c) 'Social proof appears before pricing', d) 'Form fields justified with benefit statements', and e) '404 pages retain navigation'. Format as a spreadsheet with columns for 'Page Section', 'Checklist Item', 'Pass/Fail', 'Priority (1-5)', and 'Recommendation'. Add conditional formatting rules to highlight critical issues. Include a summary tab calculating overall 'Copy Health Score' with weighting for high-traffic pages. Provide 3 before/after rewrite examples demonstrating ideal fixes.