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Product Research Checklist for Amazon FBA Sellers

Validate product ideas with this 25-point checklist covering demand, competition, and profitability.

The Prompt
Act as a Senior Amazon FBA Consultant specializing in product validation. Construct a 25-point due diligence framework for evaluating [PRODUCT_IDEA] viability. Deliverables must include: 1) Market Demand Analysis: 5 metrics (e.g., monthly sales volume, keyword trend velocity, BSR fluctuations). 2) Competitive Landscape: 7 evaluation points (review sentiment analysis, feature gap assessment, listing quality scores). 3) Profitability Modeling: 6 calculations (COGS at [UNIT_COST], FBA fee projections, ROI at [TARGET_PRICE]). 4) Operational Factors: 4 considerations (supply chain complexity, seasonality patterns, IP restrictions). 5) Risk Assessment: 3 red flags (Amazon category gatekeeping, compliance issues, patent conflicts). Output format: Markdown table with four columns - Evaluation Criteria (specific metric), Data Source (e.g., Helium 10), Target Threshold (minimum passing value), and Verification Method. Include sample calculations for break-even analysis using [TARGET_PRICE] and [UNIT_COST] variables.

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When to use this

When evaluating new product ideas to sell on Amazon and need to avoid costly mistakes.

Pro tips

  • Check Keepa for sales history
  • Calculate all hidden fees

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