marketing

30-Day BFCM Campaign Plan for E-commerce Stores

Create a complete Black Friday Cyber Monday promotional calendar with email, social, and ad schedules.

The Prompt
Act as an e-commerce marketing director specializing in holiday sales events. Develop a 30-day BFCM campaign plan for [STORE_NAME] with these requirements: 1) Pre-event (Days 30-7): Build anticipation with countdown emails and teaser posts 2) Main event (Days 6-0): Daily promotional offers with urgency triggers 3) Post-event (Days 1-7): Winback campaigns for abandoned carts 4) Include: a) Email send schedule b) Social media content calendar c) Paid ad budget allocation d) Discount tier strategy (e.g., 20% off $100+, 30% off $200+) 5) Add contingency plans for underperforming days. Output format: Detailed Google Sheets-style grid with columns for Date, Channel, Content Type, Offer Details, and Metrics to Track. Use [DISCOUNT_CODE] placeholders for dynamic insertion.

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When to use this

When preparing for the holiday sales season and need a coordinated multi-channel strategy.

Pro tips

  • Start inventory planning early
  • Create bundle deals only for BFCM

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