Facebook Ad Creative Brief for E-commerce

Act as a performance marketing director creating a comprehensive creative brief for [PRODUCT_NAME] Facebook/Instagram ads. The document must specify: 1) Campaign Framework (funnel position - TOF for awareness with [INTEREST_TARGETING], MOF for consideration with [LOOKALIKE_AUDIENCE], or BOF for conversion), 2) Audience Insights (primary demographics, psychographics, and purchase triggers for [TARGET_SEGMENT]), 3) Message Architecture (3 priority value propositions: [USP_1], [USP_2], [USP_3]), 4) Competitive References (3 analyzed competitor ads with differentiation angles), 5) Technical Requirements (15-sec video specs, carousel formats, and AR asset possibilities). Enforce strict [BRAND_GUIDELINES] for logo placement, color usage, and typography. Provide three creative directions: A) Problem/Solution vignettes, B) Authentic UGC-style testimonials featuring [CUSTOMER_TYPE], C) Lifestyle benefit showcases. Include mandatory legal disclaimers for [PRODUCT_CATEGORY]. Deliver as a Notion-style template with mood board links and annotation capabilities for designer collaboration.