marketing

Lead Magnet Email Sequence Templates

Write a 5-email follow-up sequence for fitness lead magnets.

The Prompt
Act as an email marketing specialist for fitness coaches. Create a 5-email sequence (days 1, 3, 5, 7, 14) for leads who downloaded [LEAD_MAGNET] (e.g., '5 Fat Loss Myths PDF'). Each email must: 1. Have a clear purpose (e.g., education, testimonial, offer), 2. Be under 200 words, 3. Include 1-2 links max, 4. Use subject line formulas like 'Your [X] tip inside', and 5. Contain a CTA matching the stage (e.g., 'Reply with your goal'). Sequence arc: 1) Deliverable + value recap, 2) Story (client overcoming [RELATED_ISSUE]), 3) Mini-lesson from the magnet, 4) Invitation to [NEXT_STEP], 5) Limited-time offer. Provide placeholders for [COACH_NAME], [PROGRAM_LINK], and [SUCCESS_STAT].

Get 10 fresh prompts weekly — free, no spam.

When to use this

When converting free resource downloads into paying clients.

Pro tips

  • A/B test subject lines.
  • Add a PS question.

More marketing prompts