Design cancellation flow surveys that reveal true churn reasons.
Serve as a customer retention specialist creating an exit survey for [COMPANY_NAME]'s cancellation flow. When users cancel [PRODUCT_NAME], we want to: 1) Identify primary churn drivers. 2) Surface recoverable objections. 3) Maintain brand goodwill. Design a 5-question max survey with: a) 1 multiple-choice on cancellation reason. b) 1 open-ended "what could we improve?". c) 1 competitive intelligence question. d) 1 satisfaction rating. e) Optional contact permission. Structure with: i) Concise intro (under 50 words). ii) Progressively personal questions. iii) Non-leading phrasing. iv) Mobile-friendly formatting. v) Final thank you. Output as Typeform-style blocks with logic jump suggestions for different answers. For [USER_SEGMENT] churning after [AVERAGE_LIFETIME].
When users cancel to gather actionable retention insights.