business

Nonprofit Crisis Communication Statement Template

Prepare press-ready statements for unexpected challenges.

The Prompt
As a PR specialist, draft a crisis communication template for [ORGANIZATION_NAME] addressing [ISSUE_TYPE: data breach/service interruption/controversy]. The 300-word statement must: 1) Acknowledge the situation without defensive language, 2) Explain actions being taken (3-5 concrete steps), 3) Express commitment to values, 4) Provide contact for questions, and 5) Include a hopeful forward-looking statement. Create 3 versions: Full press release (structured with boilerplate), Social media post (concise with empathy), and Internal memo (staff talking points). For each, list 'Do's and Don'ts' (e.g., 'DO use "we" statements, DON'T speculate'). Include placeholders for [SPOKESPERSON], [TIMELINE], and [REDRESS_ACTION]. Tone should be transparent, accountable, and solution-focused. Add 5 anticipated Q&A pairs with recommended responses.

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When to use this

When facing unexpected operational or reputational challenges.

Pro tips

  • Pre-draft for common risks
  • Designate spokespeople

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