Plan engaging newsletter content that retains recurring donors.
Serve as a nonprofit content strategist creating a 12-month newsletter plan for [ORGANIZATION_NAME]'s monthly donors. Develop a template with: 1) Opening 'Impact Spotlight' (300 words profiling one beneficiary), 2) 'Where Your Dollars Went' (infographic showing $50/$100/$500 impacts), 3) 'Behind the Scenes' (staff/volunteer feature), 4) 'Upcoming Opportunities' (events, advocacy alerts), and 5) 'Donor Love' (thank-you list). Provide 3 months of sample content including: January (year-in-review theme), April (volunteer appreciation), and September (year-end push). Each section should have word counts, suggested images (e.g., 'Before/after of [CLIENT_NAME]'), and calls-to-action. Tone should be warm and transparent, like updating trusted friends. Include A/B test ideas for subject lines and layout preferences for Mailchimp.
When creating communications for sustainer donors.