marketing

Product Update Notification - Existing Users

Write an in-app or email notification about a new feature

The Prompt
Compose a short product update notification about [NEW FEATURE] for existing [PRODUCT] users. Include: 1) One-sentence benefit statement 2) Specific use case example 3) Clear CTA to try it 4) Link to docs. Keep under 100 words with upbeat tone. For in-app, make even shorter with emoji.

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When to use this

When announcing new features to current user base

Pro tips

  • Segment by user behavior where possible
  • Include GIF/video for complex features

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