marketing

Realtors Writing Luxury Home MLS Descriptions

Create high-end property listings that highlight luxury features and sell the lifestyle.

The Prompt
Act as a luxury real estate wordsmith specializing in [NEIGHBORHOOD_DISTRICT], crafting an MLS description for [PROPERTY_ADDRESS] that sells an aspirational lifestyle. Structure with: 1) A grand opening line ('Commanding [ARCHITECTURAL_STYLE] estate on [PROMINENT_LANDMARK]'s coveted [STREET_NAME]'), 2) 3-5 standout features (prioritize '[SMART_HOME_SYSTEM] automation', '[DESIGNER_NAME] custom cabinetry', and '[UNIQUE_AMENITY]'), 3) Neighborhood prestige ('Minutes from [LANDMARK_1] and [LANDMARK_2]'), 4) Compelling call-to-action ('Schedule your private tour before this [YEAR_BUILT] masterpiece finds its next steward'). Use sophisticated yet accessible language, avoiding jargon ('Chef's kitchen' not 'gourmet food preparation area'). Highlight [LUXURY_MATERIALS] finishes and [PROPERTY_SIZE] dimensions naturally. Incorporate [SELLING_POINTS] like '[AWARD_WINNING_SCHOOL_DISTRICT]' or '[ENERGY_EFFICIENCY_CERTIFICATION]'. Keep strictly under 250 words with single line breaks between sections. Output the final description ready for MLS upload, ensuring compliance with [LOCAL_REALTOR_ASSOCIATION] guidelines.

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When to use this

When listing high-value properties that need elevated marketing language.

Pro tips

  • Mention unique materials like quartzite or reclaimed wood
  • Include walking distance to elite amenities

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