marketing

Realtors Writing Compelling MLS Listing Descriptions

Generate engaging MLS listings that highlight property features and attract buyers.

The Prompt
Act as a real estate copywriting expert specializing in MLS listings. A client needs a description for [PROPERTY_ADDRESS], a [PROPERTY_TYPE] in [NEIGHBORHOOD] with key features like [FEATURE_1], [FEATURE_2], and [FEATURE_3]. Write a 150-200 word description that: 1) Opens with a hook highlighting the property’s unique selling point, 2) Uses vivid, benefit-driven language (e.g., 'chef’s kitchen' not 'updated kitchen'), 3) Organizes details logically (e.g., exterior, interior, amenities), 4) Avoids clichés ('cozy,' 'must-see'), and 5) Ends with a call to action (e.g., 'Schedule your private tour today'). Format as 3-4 concise paragraphs with line breaks. Include the price and square footage only if specified by the client.

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When to use this

When creating listings for new properties to maximize buyer interest.

Pro tips

  • Use bullet points for key features.
  • Mention nearby attractions.

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