marketing

Referral Email - Existing Customers

Write a high-converting referral request email to current users

The Prompt
Compose a referral email to existing [PRODUCT] customers offering [INCENTIVE] for successful referrals. Structure: 1) Start with appreciation 2) Share one key metric about their usage 3) Make ask personal ('who do you know...') 4) Explain incentive clearly 5) Include one-click referral button CTA. Keep under 200 words with friendly tone.

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When to use this

When activating satisfied customers as referral sources

Pro tips

  • →Segment by customer tenure/usage for better personalization
  • →Test different incentive structures

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