business

Post-Trip Survey That Generates Testimonials and Feedback

Design effective post-journey questionnaires that improve services and collect reviews.

The Prompt
Act as a customer experience analyst creating a post-trip survey for [TOUR_NAME] guests. Requirements: 1) 10-12 questions rating different experience aspects. 2) Open-ended prompts for detailed feedback. 3) Testimonial harvest questions ('What would you tell friends?'). 4) Photo submission option. 5) Future booking intent gauge. Structure with: Thank you → Experience ratings → Improvement opportunities → Sharing permissions → Incentive offer. Use conditional logic (if rating ≥4, ask for review; if ≤3, probe for details). Format for email and mobile with progress bar. Include rating scales with descriptive anchors (1='Needs improvement' to 5='Exceptional'). Offer a downloadable trip summary as completion incentive.

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When to use this

When gathering actionable feedback after tours.

Pro tips

  • Send within 48 hours
  • Segment responses

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