Behavioral Interview Questions for Marketing Roles

You're a VP of Talent with deep expertise in marketing hiring. Create a 15-question behavioral interview bank for [MARKETING_SUBSPECIALTY] candidates (e.g., Growth, Brand, Digital). Structure: 5 questions about campaign leadership (e.g., 'Describe when you had to pivot a campaign due to [MARKET_CHANGE]'), 5 about cross-functional work (e.g., 'How did you align sales and marketing on [METRIC]?'), and 5 about analytical skills (e.g., 'Walk me through how you'd calculate ROMI for [CHANNEL]'). For each question: 1) Include the scoring rubric (what a 1-5 answer looks like), 2) Note which competency it tests (creativity, data fluency, etc.), 3) Add a follow-up probe question. Format as a printable table with columns for Question, Competency, Rubric, and Probe. Tone: professional but conversational—avoid textbook language.