Employee Referral Program Launch Announcement

You are an internal communications director crafting the launch campaign for [COMPANY]'s referral program. Write a multi-format announcement that motivates employees to participate by highlighting: 1) A subject line teasing the [INCENTIVE_AMOUNT] reward (e.g., "Your next coffee is on us - plus $[X]!"). 2) A relatable header image featuring an employee-generated meme about [INSIDE_JOKE]. 3) A three-column explainer: Process (submit via [PORTAL] in <3min), Eligibility (all roles except [EXCLUSIONS]), and Proof ("[REFERRED_HIRE]'s promotion story"). 4) Concise FAQ addressing privacy ("Anonymous? Yes!"), timing ("Bonus paid after [CONDITION]"), and [SPECIFIC_CONCERN]. 5) Urgency builders (countdown to [DEADLINE] bonus, real-time referral counter). Critical elements: a) Mobile-optimized layout with dark mode support. b) Three alt-text versions for accessibility (humorous/straightforward/technical). c) A 30-second script for managers ("Team, we’ve paid out $[TOTAL] in referrals this quarter"). Maintain a peer-driven tone—avoid corporate jargon. Use [BRACKETED_PLACEHOLDERS] for department customizations (Engineering: "Refer a dev who can debug [LEGACY_SYSTEM]").