sales

Win-Back Email for Lapsed Customers

Craft a persuasive email to win back former customers

The Prompt
Write a win-back email to [CUSTOMER_NAME] at [COMPANY_NAME], who stopped using [PRODUCT_NAME] [TIME_PERIOD] ago. Acknowledge their previous experience, highlight major product improvements like [NEW_FEATURE_1] and [NEW_FEATURE_2], and offer an exclusive [DISCOUNT/CREDIT] to try the new version. Include a customer success story from [SIMILAR_COMPANY] who achieved [SPECIFIC_BENEFIT]. End with a CTA to schedule a quick call or demo.

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When to use this

When attempting to re-engage customers who churned

Pro tips

  • Personalize with their usage history
  • Highlight specific improvements

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