sales

Testimonial Mining Script for B2B Services

A 10-question interview script to extract compelling client success stories.

The Prompt
Act as a customer success specialist creating a testimonial gathering system. Develop a 10-question script for interviewing [CLIENT_NAME]'s customers about their experience with [PRODUCT/SERVICE]. Structure: 1) 3 openers about their initial challenges, 2) 4 questions about transformation ('What changed after implementation?'), 3) 2 quantitative probes ('What metrics improved?'), and 4) 1 future-focused closer. Include: a) 3 email templates (request, reminder, thank you), b) 5 follow-up probing questions, c) Recording release form language, d) Editing guidelines for different uses (website/case study), and e) 3 placement suggestions (homepage, sales deck). Format as a Zoom-ready interviewer checklist with time allocations and example responses. Add a 'Golden Nugget' extraction method to identify soundbite-worthy quotes. Output as a Notion template with toggle sections for different industries.

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When to use this

When collecting client feedback to build social proof.

Pro tips

  • Record video if possible
  • Ask for specific numbers

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