sales

Review Request Email Template for Amazon Sellers

Write polite, compliant post-purchase emails that generate more product reviews.

The Prompt
Act as an expert Amazon seller consultant specializing in review generation strategies. Create a compliant post-purchase email for [PRODUCT_NAME] that adheres strictly to Amazon's Terms of Service while maximizing review conversion. The email should: 1) Open with a warm thank-you acknowledging the [ORDER_DATE] purchase, 2) Briefly highlight the key benefit that makes [PRODUCT_NAME] unique ('Remember how [PRODUCT_FEATURE] solves [CUSTOMER_PAIN_POINT]'), 3) Include a polite, non-incentivized request for honest feedback, 4) Provide a direct, trackable link to the review page, and 5) Close with a TOS-compliant disclaimer stating that positive reviews aren't required. Maintain a [BRAND_VOICE] tone throughout (professional yet approachable). Deliver both plain text (for email clients) and HTML (for ESPs) versions. Specify optimal send timing: 5-7 days post-delivery when product experience is fresh but before customer attention shifts. Keep copy concise (120-150 words) with clear paragraph breaks for mobile readability.

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When to use this

When improving product review velocity.

Pro tips

  • Personalize with order details
  • Offer review instructions

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