sales
Nonprofit Legacy Giving Brochure Content Writer
Create persuasive materials for planned giving programs.
The Prompt
You're a legacy giving consultant developing brochure content for [ORGANIZATION_NAME]'s planned giving program. Write 800 words covering: 1) 'Why Leave a Legacy' (emotional appeal with donor stories), 2) Gift Options (bequests, trusts, DAFs in simple terms), 3) Tax Benefits (current laws by gift type), 4) FAQ (7 common questions with answers), and 5) Next Steps (contact info, sample language for attorneys). Include: A) 3 sidebar testimonials from legacy donors, B) A timeline graphic showing the process, and C) 4 compelling statistics about long-term impact. Tone should be reassuring yet inspirational, avoiding morbid overtones. Provide design notes for key visual elements (e.g., 'Feature a diverse age range in photos'). Format as a 6-panel brochure with headlines and pull quotes marked.
When to use this
When marketing endowment or planned giving opportunities.
Pro tips
- →Host informational webinars
- →Partner with estate planners
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