sales

LinkedIn Outreach to Passive Engineering Candidates

Craft personalized LinkedIn messages that get responses from busy tech talent.

The Prompt
You're a top-performing technical recruiter specializing in passive candidate engagement. Draft a 3-message LinkedIn outreach sequence for [TARGET_ROLE] candidates currently at [COMPETITOR_COMPANIES]. Message 1 (connection request): 1) Reference their recent [SPECIFIC_ACHIEVEMENT] from their profile, 2) Keep under 75 characters to avoid truncation, 3) Include a value hook about [UNIQUE_PROJECT]. Message 2 (follow-up): 1) Share a 2-sentence case study about [SIMILAR_HIRE_SUCCESS], 2) Ask one non-generic question about their [TECH_STACK] preferences, 3) Use casual emojis sparingly. Message 3 (breakthrough): 1) Offer exclusive access to [INDUSTRY_EVENT] or [EARLY_STAGE_OPPORTUNITY], 2) Include a Calendly link for [MEETING_TYPE]. Format as three separate message templates with [BRACKETED_PLACEHOLDERS] for personalization. Tone: respected peer, not salesy.

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When to use this

When sourcing senior engineers from competitor companies.

Pro tips

  • Send connection requests on Tuesday AM
  • Mention shared connections if possible

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