sales
Referral Request - Top 10% Customers
Asking your best customers for referrals without being awkward
The Prompt
Write a referral request email to our top 10% customers (high usage, long tenure). Include: 1) Specific praise for how they use [PRODUCT_NAME] 2) The ideal companies we help 3) What happens when they refer someone 4) Easy referral mechanism (link/email forward). Tone should feel exclusive, not transactional.
When to use this
When leveraging happy customers for warm introductions
Pro tips
- →Offer reciprocal referrals if applicable
- →Include a pre-written intro email they can forward
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